NIMRODS was a film produced by Green Day & Live Nation Studios that Legion M acquired for distribution along with Inaugural Entertainment. As Legion M's Creative Director I was tasked with managing a number of initiatives including leading the "Crash The Premiere" Contest, shooting the Premiere Recap Video, and producing a number of ads assets for Legion M to promote their open funding round & the film.
Premiere Recap Video
Cinematography by Taylor Gledhill, Chris Cooper | Produced by UNFOLD Agency
CRASH THE PREMEIRE CONTEST
In the lead-up to the film's release, Legion M decided to host a contest to give away tickets to the Hollywood premiere. The goal of the contest was to promote the film, but more importantly, elevate an up-and-coming punk rock band and celebrate garage bands across the USA in general.
I was tasked to manage the project, working with the film's producer to get the contest up and running in about two weeks. I produced all the social media assets you see below, personally built the contest website, and worked closely with our legal council and other partners to craft the contest rules.
Ultimately, the contest generated 5.4 million impressions and hundreds of thousands of views and likes, greatly increasing NIMROD's exposure to a demographic we felt would be highly interested in seeing the film.
After a nationwide search, the band HALFWAY TO NEPTUNE was selected to come out to the premiere. Tre Cool surprised the band on zoom to personally invite them, and I cut together this video to announce the contest winners.
Legion M Co-Marketing
One of the creative ways that Legion M is able to maximize it's marketing spend is through co-marketing it's equity-crowdfunded offerings alongside the films it's distributing. These ads promote both the film and the open offering, and I produced the following assets for the NIMRODS campaign.
Film Stills
